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Privacy policy

Effective Date: April 25, 2026 WJ Stores LLC — ShopColdPlunge.com Support@ShopColdPlunge.com | 1-910-333-2454 | Monday–Friday, 9 AM–5 PM EST 4111-E Rose Lake Dr., Charlotte, NC 28217

Overview

WJ Stores LLC ("we," "us," "our") operates ShopColdPlunge.com. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights regarding that information. By using our site, you agree to the practices described below.

INFORMATION WE COLLECT

Information you provide directly:

  • Name, email address, phone number, and shipping/billing address when placing an order or creating an account
  • Payment information processed securely through Shopify Payments or third-party processors — we do not store complete card data
  • Communications you send us via email, phone, or contact forms

Information collected automatically:

  • IP address, browser type, device type, and operating system
  • Pages visited, time on site, referring URLs, and clickstream data
  • Cookie and tracking data (see Cookies section below)

HOW WE USE YOUR INFORMATION

  • To process, fulfill, and communicate the status of your orders
  • To provide customer support and respond to inquiries
  • To send transactional emails (order confirmations, shipping notifications)
  • To send marketing communications, including SMS and email, where you have provided consent
  • To improve site performance, user experience, and product offerings
  • To detect and prevent fraud and unauthorized activity
  • To comply with applicable legal obligations

COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies for site functionality, analytics, and marketing purposes. Types of cookies used:

  • Essential cookies — required for checkout and core site functionality
  • Analytics cookies — help us understand how visitors use the site (e.g., Google Analytics)
  • Marketing cookies — used to deliver relevant advertising and track campaign performance

You may manage cookie preferences through our cookie consent banner or your browser settings. Disabling certain cookies may affect site functionality.

HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We share data only with:

  • Shipping carriers and logistics partners — to fulfill and deliver your order
  • Payment processors (Shopify Payments, PayPal) — to securely process transactions
  • Email and SMS marketing platforms (e.g., Klaviyo) — under data processing agreements, for communications you have consented to
  • Analytics providers (e.g., Google Analytics) — for site performance analysis
  • Legal authorities — when required by applicable law, court order, or to protect our rights

All third-party service providers are contractually required to protect your data and use it only for the purposes for which it was shared.

SMS COMMUNICATIONS

By providing your mobile phone number and opting in, you agree to receive recurring automated marketing and cart reminder text messages from ShopColdPlunge.com. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP at any time to opt out. Reply HELP for assistance.

DATA RETENTION

We retain personal data for as long as necessary to fulfill orders, maintain business records, comply with legal obligations, and resolve disputes. Order data is typically retained for a minimum of 7 years for tax and accounting purposes.

YOUR RIGHTS

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate data
  • Request deletion of your personal data (subject to legal retention requirements)
  • Opt out of marketing communications at any time
  • Restrict or object to certain processing activities

To exercise any of these rights, contact us at Support@ShopColdPlunge.com or 1-910-333-2454.

CALIFORNIA RESIDENTS — CCPA

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information is collected, used, shared, or sold
  • The right to request deletion of your personal information
  • The right to opt out of the sale of personal information — we do not sell personal information
  • The right to non-discrimination for exercising your privacy rights

To submit a CCPA request, contact Support@ShopColdPlunge.com or call 1-910-333-2454. We will respond within 45 days.

SECURITY

We implement industry-standard security measures including SSL/TLS encryption, PCI-DSS compliant payment processing via Shopify Payments, and access controls on customer data. No method of electronic transmission is 100% secure. We cannot guarantee absolute security but are committed to protecting your information using commercially reasonable means.

CHILDREN'S PRIVACY

Our site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us immediately at Support@ShopColdPlunge.com.

THIRD-PARTY LINKS

Our site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. The Effective Date above reflects the most recent revision. Continued use of the site following any update constitutes acceptance of the revised policy. Material changes will be communicated via email or a prominent notice on the site.

CONTACT US

WJ Stores LLC 4111-E Rose Lake Dr., Charlotte, NC 28217 Support@ShopColdPlunge.com 1-910-333-2454 Monday–Friday, 9 AM–5 PM EST